FAO Schwarz | Package Design

Explore a world where tradition meets innovation.

I was asked to build on FAO’s classic brand identity while introducing fresh ideas for packaging and displays. I developed concepts like lenticular cards, advent-style jewelry calendars, and character packaging for accessories, as well as box options from hinged to cube styles. I also extended the line into seasonal ideas like a Mother’s Day jewelry program, all while keeping the look true to FAO’s elevated brand.